Role Overview

Reporting to the Senior Marketing Manager, you’ll be responsible for producing high-quality visual content to support CPD’s internal and external communications. From photography and video to digital advertising assets and print materials, your work will help strengthen the brand and support business growth.

You’ll collaborate closely with the Marketing Executive to develop content across campaigns, web, and social channels - helping us tell our story, build trust, and essentially sell more vehicles!  You’ll also take ownership of visual assets on our website and Shopify platform, ensuring everything is up to date and on brand.

Key Responsibilities

Content Creation

• Create engaging visual content for use across digital and print
• Design assets for paid media campaigns that drive awareness and conversions.
• Develop compelling content that showcases our work and supports lead generation
• Maintain and evolve brand guidelines to ensure consistency across all content - including partnership or third-party branding requirements.

Media Production

• Plan, shoot, and edit high-quality photography and video for use across channels
• Produce multimedia assets including infographics, short-form videos, reels, and animations.
• Ensure all visual content reflects CPD’s tone, quality standards, and commercial objectives.

 Web & Digital

• Manage and update web-based assets, including Shopify platform.
• Maintain image libraries and press packs
• Support the creation of digital content for landing pages, promotions, and lead capture.

 Branding & Documentation

• Design and maintain visual branding across all customer-facing materials.
• Produce branded resources such as spec sheets, internal templates, and presentations.
• Ensure marketing collateral is accurate and consistent.

Requirements

Education

Qualification in Graphic Design, Media Production, Marketing or a related field.

Career Experience

Minimum of 3 years in a creative design, content creation, or media production role.

Experience working with ecommerce or CMS platforms (Shopify experience preferred).

Skills

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools (Premier Pro, Final Cut Pro or equivalent).
• Confident planning, shooting, and editing both photography and video.
• Experience designing for digital advertising and paid media campaigns.
• Familiar with Shopify and best practices for web asset optimisation.
• Familiarity with UI/UX design or ecommerce visuals.
• Experience with HubSpot CRM or similar
• Email marketing platforms and Microsoft Office Suite.
• Comfortable writing short-form copy for visuals, captions, and scripts.

 Personal Attributes

• Organised and detail-oriented with strong project management skills.
• Collaborative and proactive with a willingness to share ideas.
• Creative thinker with a problem-solving mindset.
• Able to work independently and as part of a team.
• Full driving licence

This job description is intended to convey information
essential to understanding the scope of the position and it is not intended to
be an exhaustive list of qualifications, skills, duties, or responsibilities
associated with the role. 

Salary Circa £30k
20 days holiday plus bank holidays (28 days annually)